Case Study
U.S. Virgin Islands Economic Development Authority:
Promotion Strategy & Rebranding
Rebranding an Island Economy: From Vision 2040 to Investor Engagement
Senior Management of BBD helped the U.S. Virgin Islands Economic Development Authority modernize its economic brand and implement a focused investment promotion strategy, culminating in a successful investor forum.
PROJECT RESULTS
- Stronger, modernized brand positioning the USVI more competitively
- Guided and action-based strategy for sector-based investment attraction
- Increased visibility with new website and digital campaigns
- Hosted high-impact investor forum with 10 qualified investors and curated familiarization tour
OBJECTIVES
- Diversify the USVI economy through new investment
- Identify priority sectors and balance U.S. vs. international investor targeting
- Refresh the USVI EDA brand to
align with evolving economic
priorities
SOLUTIONS
- Developed a comprehensive investment promotion strategy
- Delivered a full rebranding initiative (messaging, marketing materials, visual identity)
- Designed an integrated marketing plan tailored to investor audiences
- Oversaw implementation: lead generation,
investor outreach, three sector-specific value
propositions, new website, and digital
marketing campaign
CONCLUSION
The USVI EDA now has both a compelling brand and a targeted investment strategy – strengthening its ability to attract and engage investors across the priority sectors.
