Case Study
Business Oregon:
Global Trade & Investment Strategy, Staff Training
From Strategy to Skills: Empowering Oregon to Compete Globally
Members of BBD equipped Business Oregon with a forward-looking trade and investment strategy and hands-on staff training to elevate the state’s global competitiveness.
PROJECT RESULTS
- A clear roadmap for targeted trade and investment promotion
- Enhanced staff capacity with practical tools and methodologies
- Improved ability to identify high-value opportunities and engage
investors effectively - Stronger foundation for long-term international business growth
OBJECTIVES
- Develop a comprehensive global trade & investment strategy
- Strengthen staff skills to effectively attract and retain international investors & support exporters
SOLUTIONS
- Audited existing trade & FDI promotion activities
- Benchmarked Oregon against peer regions
- Conducted 30+ stakeholder consultations
- Delivered actionable recommendations to implement the strategy
- Designed and facilitated specialized staff training covering FDI lifecycle, lead generation, investor outreach, and aftercare
CONCLUSION
Oregon is now better positioned to attract, retain, and expand international trade and investment through a strategic plan backed by skilled staff and global best practices.
